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Intellectual Property
Trademarks are more than just logos or catchy slogans. They represent the unique identity of your brand – the culmination of reputation, customer trust, and market recognition. In today’s fiercely competitive business landscape, protecting your intellectual property (IP) through a well-defined trademark strategy is essential. Think of a trademark as your business’s coat of arms...
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For media companies, both Indian and American, venturing into new territories presents exciting opportunities. However, cultural nuances and legal complexities can create unforeseen hurdles. One critical aspect often overlooked is the importance of thorough trademark research. A seemingly insignificant detail – your brand name – can be the difference between a flourishing expansion and a...
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The enterprise tech market is fueled by relentless innovation and cutthroat competition. While your company may have a groundbreaking product or service, an ill-chosen trademark can derail all your hard work. Neglecting proper trademark protection can have devastating consequences, particularly when you venture into the vast and litigious US market. A weak trademark is an...
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